Streamlining SALES PROCESSES
Custom Payment Integration and Revenue Operations Reporting
Custom Integration, API, RevOps
Blazy Susan is a one of a kind DTC and B2B wholesaler and distributor that focuses on cannabis products (or CBD for those who don’t partake😉). The claim to fame for Blazy was their take on the traditional Lazy Susan spice organizer, you’ve probably seen at your abuela’s house, but instead of cleaning up your spice rack, the Blazy Susan trey cleans up end tables around the world. Since Blazy Susan makes the majority of their revenue through selling what’s considered “hig-risk” products online, payment processing companies make it tricky to set up payment systems. In this case, Blazy Susan had to use a payment system that integrated with a variety of systems they needed to use for tax document verification, inventory management, warehouse management, project management, invoicing, and sales.
Due to legal requirements, Blazy chose InvoiceNinja on top of their own setup that consisted of WooCommerce for eComm, SKUVault for inventory, and HubSpot for CRM and landing pages. So to throw InvoiceNinja into the mix definitely stirred the pot up and made integrating all of these tools a bit messy. They even tried Zapier but ultimately got smoked out with too many complexities…. Get it?
The end game was to create a potent enough custom integration solution that would allow all of their platforms to work together without any distractions. This would track all order and payment transaction data in HubSpot to allow for accurate revenue, product, and accounts receivables reporting to further support the operations of the sales teams and their pipelines. You know… because being able to close deals and make money seamlessly is pretty cool, right?
Peddle created a custom-tailored solution to help out Blazy by:
Who doesn’t love a happy ending to a good story? (Unless you’re into cliffhangers and the inevitable sequel that may be a hit or miss) Well here is how Peddle DROVE impact:
The Numbers Speak for Themselves!: The power of HubSpot was able to help another business automate business to grow at a miraculous rate. The team saved over +400 hours each month on order processing and inventory management, that's more than TWO FULL-TIME EMPLOYEES worth of time! Not to mention the growth enabled by the ability to have accurate reporting across the entire operation, with HubSpot acting as the source of truth for all customer data. Within a few short years, Blazy Susan went from $1M to +$50M in annual revenue. Now that's A LOT of good times!
"I am absolutely amazed by what Blazy Susan has achieved with the custom integration. Peddle took the initiative to replace Zapier and went above and beyond to connect HubSpot with WooCommerce, SKU Vault, and Invoice Ninja, enabling seamless syncing of deals, products, and invoices for their B2B wholesales and distribution operations."
Thomas Breakell
COO, Blazy Susan
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