With the continuous development of AI and other technological advancements, HubSpot has undergone significant updates since the start of 2023. The new features introduced have enhanced its effectiveness and efficiency as a CRM, sales, and marketing tool.
HubSpot has long been recognized as a market-leading CRM due to its friendly usability and ability to improve an organization’s operations. This platform helps business owners build strong customer relationships for long-term success.
The recent HubSpot updates every business needs to start using affect multiple functions, including marketing, sales, CMS, and service.
In this post, we will list and discuss some of the latest 2023 - 2025 HubSpot essential features every business needs to know and adopt.
HubSpot launched Customer Journey Analytics to help businesses optimize every stage of the customer’s journey. This innovative reporting tool measures a buyer’s journey between any two points.
It provides valuable insights into the duration, drop-off points, and strategic pathways to reach your objective. This tool simplifies the process of analyzing your customer data to pinpoint the most compelling opportunities to optimize your digital campaigns.
This feature is available to Marketing Hub Enterprise customers. It allows business owners to evaluate the average time a customer spends on each stage by providing information about landing pages, sales rep sequences, and forms filled.
Bouncing back between HubSpot and your calling software can be tedious and cause confusion. That is why HubSpot has been working to introduce inbound calling features where you don’t need to go to HubSpot when on a call; you can simply take the call on the sales hub platform.
After many customers complained, HubSpot listened to these comments. All paid users can now answer incoming calls, listen to voicemails, and manage missed calls all within HubSpot.
Your sales and service reps can be more productive working from one system. This feature is currently available for US, Canada, and UK phone numbers. Users must also have a sales or service seat.
One of the most unexplored HubSpot features since the launch of the Customer Portal and Knowledge Base features is the ability to host private content, such as blogs, webpages, and knowledge base articles.
This feature allows you to provide access to a specific group of people, such as invited contacts who register to acquire a secure password. The password-protected content is not included in search engine indexes or encrypted.
On April 13, 2023, HubSpot implemented a session timeout for private content. This update enhances security by ensuring that private content remains protected. It automatically logs out users who exceed the pre-set inactivity period.
They are returned to the login page, which requires them to re-enter the credentials for continued access. This feature is available for Service Enterprise, Service Pro, and CMS Enterprise users.
Zendesk users who are conflicted about implementing HubSpot as a CRM will be happy to read this. If you’re also a HubSpot and Zendesk user, the improvements in Data Sync now allow HubSpot to sync tickets with software such as Zendesk.
This functionality will be incorporated into other data sync apps later this year, including Front, NetSuite, Dynamics, and Freshdesk. You can enable this feature by installing Zendesk from the HubSpot App Marketplace.
After installation, the Zendesk app utilizes the HubSpot ticket pipeline, which maps different ticket stages. Five minutes after creating a Zendesk ticket, the sync begins automatically and includes a historical data backfill.
The new draggable sidebar version offers a movable, smaller sidebar that you can place anywhere on the screen. It allows you to access various productivity and collaboration tools more effectively.
Unlike the previous static version, the new sidebar optimizes screen space use to enhance user experience. It also occupies less vertical space, allowing more efficiency when using the available screen.
By default, the collaboration sidebar is displayed on the right. To reposition it, click and drag the vertical Menu icon.
The sidebar allows you to add comments to your HubSpot assets and comment directly on CRM records or conversations, among other functions.
Your marketing and sales team members can use this feature to visually identify and prioritize tickets. They can create up to ten distinct tags based on various conditions.
The color-coded ticket feature helps rapidly expanding businesses determine which tickets require immediate attention. As a company grows, so does the board, which can quickly become overwhelming.
Implementing color-coded tags allows users to scan the board and quickly identify high-priority tickets. This feature enhances productivity by significantly minimizing the time spent analyzing information to ensure critical tickets are handled promptly.
Arranging meetings on behalf of fellow sales representatives within the HubSpot CRM can be cumbersome. With the new rotating meeting feature, your sales and marketing teams can book meetings directly from ticket records, company, deal, or contact.
HubSpot users no longer rely on third-party scheduling tools to manage meeting sequences. You can easily select meeting rotations from the CRM interface for a smooth flow without following up on the schedules externally.
To use this feature effectively, your chosen rotation will dictate the order in which sales and marketing team members are assigned meetings, optimizing distribution. The feature can also account for availability, showing the next representative for a meeting.
HubSpot’s SEO tool, which allows you to view search keyword data easily, has also received an update. It now features three crawling recommendations under the “Crawling & Indexing” category. These help you optimize your website’s search engine visibility.
The recommendations you may expect from this tool include correcting pages blocked by your robots.txt file, verifying that a page is working correctly, and fixing broken pages to increase your website visitors.
This tool helps uncover some common issues critical to maintaining a healthy website. You can rescan or scan a new domain and view the latest insights under the “Crawling & Indexing” category.
The new drag-and-drop feature enhances blog creation by helping you add rich content to your posts without the help of a developer. You can also access existing blogs and edit them intuitively.
This feature is available on the left sidebar. Expand it, locate the “Add” tab, and choose from the long list of modules available for your post.
You can drag the desired module to a blog’s rich text area for a seamless editing experience. It allows you to take complete control of the design and layout without external support.
Are you in charge of segmenting, making lists, and filtering out contacts? Then you know how important this feature is by allowing you to leverage the power of “OR” filtering, previously limited to “AND.”
This update makes locating certain records and a specific marketing asset easier than ever. It expands the possibilities of filtering within Lists, Marketing Campaigns, Forms, Workflows, and Feedback Survey responses.
HubSpot users can use it to create more specific filters to help narrow down a search. Whether identifying personalized marketing campaigns by particular individuals or finding a specific form, this update ensures precise filtering.
HubSpot has also been gradually incorporating AI features on the platform to help enhance the productivity of marketing and sales teams. The new HubSpot AI Email Subject Line Generator analyses your email content to generate subject lines.
It suggests several attention-grabbing subject lines that are optimized for high open rates.
HubSpot users have faced limitations from sending marketing emails on HubSpot due to its inability to provide an effective way to analyze the performance metrics. But with its new “Marketing Email Analytics” feature, you get easy access to your email performance data.
This feature eliminates the tedious task of using Exail sheets and other external features to measure your email marketing strategy performance.
It also enables you to tie your analysis from the HubSpot marketing hub to your CRM data, helping you break down your successes and failures in various ways.
HubSpot’s workflow branching has various branch actions and filter options that can make it challenging to implement the sophistication logic required to automate processes. The new update recommends optimization strategies for your branches to ensure they remain organized.
Optimizing your workflow branching ensures efficiency without affecting its behavior or logic. It is one of the most effective HubSpot marketing automation tools for detecting optimization opportunities in your workflow.
A “clean up” button will appear. Click on it to review and accept the recommended improvements. If you accept, you will receive a simplified version of your most operationally effective branching logic.
The calendar is hardly a new feature on HubSpot. Users have been connecting and running their agendas through their calendars. HubSpot recently introduced a new update that further enhances the view of your calendar availability.
The new update lets you see your calendar details, including availability when scheduling a meeting in the CRM. It enhances usability by preventing you from switching between platforms when scheduling meetings.
When scheduling a meeting, the new scheduling module contains a large calendar to the right where you can define the date and time by clicking on an available spot.
If you do not want to see the new calendar, you can click the collapse button at the top right of the module.
HubSpot’s Super Admins can now use this new security feature for auditing the security and log in log. It gives them a real-time view of all the users' login activity and security-related actions within the platform.
This helps business owners effortlessly monitor and manage security measures. The update will help Admins who are critical in resolving issues among account users and providing data for compliance and security audits.
Centralizing your audit log gives you quick and easy access to your account’s activity history. This lets you promptly perform compliance reporting and troubleshooting and enhance security monitoring.
HubSpot has continuously optimized the platform’s performance by developing existing functions and keeping up with trends. The positive user reviews are proof of the company’s efforts in enhancing usability and efficiency.
Some of HubSpot’s most recent updates include integrating AI capabilities like email subject lines and image generation. The session timeout for private content in the service hub and HubSpot’s centralized security log to the operations hub are great additions.
Through digital marketing efforts, lead generation, and revenue operations, Peddle helps you thrive and unlock your full potential using HubSpot. We are a company that implements innovative strategies and cutting-edge technology to help you grow.
Contact us today for HubSpot onboarding and implementation to help you take advantage of all its features.