Why HubSpot?

Why choose the world's best CRM, HubSpot?—yeah, we’re calling it the best in the world because it gives businesses all the tools they need to deliver killer marketing and customer experiences. Whether you're a startup, scaling SMB, or enterprise-level company, HubSpot's unified approach to revenue operations (think: marketing, sales, service) makes it easy to ditch clunky tech and streamline your business.

But with all the features and plans HubSpot offers, picking the right one for your business can feel a bit... overwhelming. Don’t worry—Peddle has your back. In this guide, we’ll walk you through everything you need to know about HubSpot’s plans, so you can make the right call for your business.

Let’s break it down...

Find Your HubSpot Path

HubSpot is built for businesses of all shapes and sizes, from fresh startups to enterprise giants. Its CRM platform is designed to be as user-friendly as it is powerful, making it a breeze to get up and running. Whether you’re focusing on marketing, sales, customer service, or web development, HubSpot’s hubs are there to meet your needs.

So, before we dive into specific plans, take a moment to figure out where your business stands:

• Startup
• Growing SMB
• Enterprise

Startups: Finding product-to-market fit. Generally 1-4 years old, between $0-2M/ARR depending on company type and funding situation, and less than 10 team members that are typically generalist. A lot of people wearing a lot of hats.

SMBs: This actually encompasses two different sizes of business. These companies have been around for a few years and on the small size are 1-20 employees with less than $50M/ARR, while mid-sized companies are 21-100 employees with $50M-1B/ARR. These companies are in GROWTH mode.

Enterprise: These behemoths are either public companies or really well funded by VC and private equity. They gross +$1B annually, year of year with no signs of slowing down or going away. These are the companies that need accurate data 24/7 for around the clock reporting to their boards and investors.

Got it? Great. Now, let’s get into the plans.

Choose the Right HubSpot Plan

Startups: Get Going with HubSpot’s Free Plan

Startups are all about growth, and HubSpot’s Free or Starter Plan is perfect for early-stage businesses. It has the basics covered—managing contacts, sending email blasts, and collecting website inquiries.

• CRM: The CRM is ALWAYS FREE! This is a great way to start storing your contacts (prospects, leads, opportunities, customers, promoters, and partners) to keep a pulse on them.

• Marketing Starter: Here you get to connect an Ad channel for reporting, you get basic forms to pull in leads from your website (HubSpot branded), and you get 1,000 marketing contacts to send emails to.

• Sales Starter: For 1-2 person sales teams looking for e-signatures on quotes, repeating sales tasks, multiple currencies deal management, provided phone numbers for sales calls, or simple sales goals.

• Service Starter: If your service operation could benefit from LiveChat, meeting scheduling, conversation routing, or simple service ticket automation, service Starter can get you going!

When to upgrade:

• You’ve hit contact limits on your free or starter plan.
• You need more advanced automation to nurture leads effectively.
• Your sales team needs reporting tools and advanced sales analytics like the number of calls or meetings each week.
• You want to track PPC return on ad spend (ROAS) or connect multiple ad accounts.
• You need social post media scheduling.
• You need a full-fledged help desk to maintain customer service or success operations and advanced ticket routing.

As your startup scales, the Professional or Enterprise plans will offer the deeper tools you need to grow efficiently.

SMBs: Power Up with HubSpot Pro

For small and medium businesses (SMBs), HubSpot Pro plans give you access to advanced tools that can take your marketing, sales, and service processes to the next level. Whether you need multi-step marketing automation or sales pipeline reporting, the Pro plans have you covered.

Key questions to ask:

• Marketing Pro: Do you need advanced automation beyond basic workflows? How about company branded forms and landing page? Time to level up to Pro.

• Sales Pro: Want sales sequences for cold outreach? Sales team analytics for tasks, emails, calls, and meetings each week, and better pipeline reporting? Sales Pro is your go-to.

• Service Pro: Need an AI chatbot, knowledge base, customer portal, or service ticket automation? Service Pro will make your life A LOT easier.

With these tools, you’ll streamline your processes and increase efficiency with minimal disruption.

Enterprises: Scale Up with HubSpot Enterprise

For large enterprises with complex sales cycles, global operations, and a diverse customer base, HubSpot Enterprise Plans are the solution. They offer the customization, scalability, and advanced reporting needed to manage your growing business.

Why HubSpot Enterprise?

• Advanced reporting, attribution reporting and predictive analytics to optimize global marketing and sales efforts.
• Custom Objects for tracking more than just contacts, customers, and deals.
• Custom Event tracking for recording product or specific website behaviors on web or product apps.
• Advanced user permissions for CRM objects and properties.
• Seamless integration with your existing systems (ERP, WMS, 3PLs, etc.).
• Advanced customization options that grow with your business.

If you’re managing a large customer base across multiple locations or need complex automations, HubSpot Enterprise is built to handle the heavy lifting. And with Peddle by your side, we’ll help you customize your system and integrate RevOps for maximum efficiency.

Already Using HubSpot? Let’s Level Up 🚀

If you’re already on HubSpot, it’s time to maximize your investment. With Peddle’s expertise, we’ll help you unlock HubSpot’s full potential by leveraging advanced features and strategic implementation. Here's how:

• Revenue Operations: Accurately tracking your prospect, customer, and revenue data through the entire pipeline. From prospect to lifetime customer value.
• Custom Integrations: Integrating third-party tools like ERPs or outside payment processors to accurately reflect deal, revenue, and accounts receivables reporting in HubSpot. Check out our case study on how Peddle helped Blazy Susan's sales operation save 400 monthly staff hours and scale 10x leveraging HubSpot automation with InvoiceNinja, a third-party payment processor.
• Marketing Automation: Move beyond the basics and streamline your workflows.
• Analytics & Reporting: Dive deep into HubSpot’s analytics to uncover insights that drive growth.
• Service Automation: Improve customer experience and productivity with HubSpot’s automation tools.

Ready to Get Started?

HubSpot has something for every business, no matter your size or industry. Whether you're just starting out or need enterprise-level capabilities, we’ll help you find the perfect plan and make sure you're getting the most out of it.

As a HubSpot Solutions Partner, Peddle is here to guide you every step of the way. Let’s connect and get your business set up for success. Book a free consultation today! 💼

By tailoring your business to align with the right RevOps strategy and HubSpot’s diverse capabilities, you’ll have a roadmap to confidently select and optimize the perfect HubSpot plan for your business.