Finding Your Go-To-Market Fit
For growth-minded founders and teams looking to crack the code on go-to-market (GTM) strategy. If you're not sure how to align your product with the right audience, channels, and messaging to skyrocket your growth, allow Peddle step in and help you nail go-to-market fit and turbocharge your growth engine! 🏎️💨
Measuring GTM fit isn’t a straightforward task, purchasing behavior is evolving with the introduction of new technology. Online shopping increased by 25% at the initial onset of COVID and with the introduction of new platforms, behavior is ever-changing, but there are a few metrics Peddle can help you can measure to get you heading in the right direction:
-
Volume
The number of contacts you have in each buyer journey stage.
-
Conversion Rate 📈
The % of contacts that make it from one stage to the next.
Ex: % MQLs that become Customers
-
Time⏳
The amount of time it takes to go from one stage to the next and from new lead to customer.
With all three of these metrics in tracking accurately in your HubSpot, Peddle can help you predict your MRR/ARR so growth becomes a science and not a guessing game. No more gut feeling business analysis, now you can use data to determine your growth rate and all of your unit economics.