Italo
Ema
Elma
Parker
Igor
Italo
Founder / CEO
Ema
Lead HubSpot and RevOps Strategist
Elma
Director of Operations and Account Management
Parker
HubSpot Admin
Igor
Technical HubSpot Admin
We Like to Grow FAST!
We are a team of seasoned professionals passionate about Revenue Operations (RevOps) and Inbound Marketing. Our expertise lies in leveraging cutting-edge technology and data-driven strategies to optimize your sales, marketing, and customer service processes. As a HubSpot Platinum Solutions Partner and a proud Databox.com partner, we bring a wealth of knowledge and resources to help your business thrive.
Hey there, ambitious founders and innovators! 👋 Struggling to find that magical alignment where your product makes your customers go "Wow!"? That's where Peddle comes in! We're all about helping you nail that product-market fit and rev up your revenue engines! 🏎️💨
Define your target customer
Understand their needs
Identify your value propositions
Define your Minimum Viable Product (MVP)
Test out your MVP with beta users
Gather feedback and iterate to success!
We know that achieving product-market fit isn't just about a great product—it's about solving real problems for real people. Here's how we can help:
Deep Market Insights 📊
We'll dive into data-driven research to understand your target audience's needs, pains, and desires. By leveraging tools like HubSpot surveys and Databox, we turn complex data into actionable insights. Let's transform those "maybes" into "absolutelys"! 🔍
RevOps Alignment 🤝
Our expertise in Revenue Operations (RevOps) ensures your sales, marketing, and customer success teams are in perfect harmony. We'll streamline processes and break down silos so your entire organization moves as one cohesive unit toward product-market fit. ⚙️
Lean Experimentation 🧪
We'll help you design and implement experiments to test hypotheses about your product and market. Learn fast, iterate faster! With us, you'll make data-backed decisions that propel your product in the right direction. 🚀
For growth-minded founders and trailblazers struggling to crack the code on your go-to-market (GTM) strategy? Not sure how to align your product with the right audience, channels, and messaging to skyrocket your growth? Allow Peddle step in and help you nail that go-to-market fit to turbocharge your growth engine! 🏎️💨
Measuring GTM fit isn’t a straightforward task, purchasing behavior is evolving with the introduction of new technology. Online shopping increased by 25% at the intial onset of COVID and with the introduction of new platforms, behavior is ever-changing, but there are a few metrics you can measure to see if you’re heading in the right direction:
Annual Recurring Revenue (ARR) 💰
Why It Matters: An increasing ARR isn't just numbers climbing—it's a clear sign you're gaining more customers while keeping your existing ones happy. That's a solid indicator you've found your GTM fit!
Conversion Rate 📈
What's Happening: An uptick in conversion rates from your sales and marketing efforts suggests your GTM strategy is hitting the mark. Your message is resonating, and prospects are turning into customers. High-five! ✋
Retention Rate 🔄
The Big Deal: Keeping your customers coming back for more means you're delivering the right value at the right price. Retention is the name of the game—it's easier (and cheaper) to keep a customer than to find a new one!
Growth Rate 🌱
How Peddle Helps Strategize, Execute, and Accelerate GTM 🎯
We get it—finding your go-to-market fit is more than just launching a product; it's about crafting a strategy that resonates with your target audience and drives sustainable growth. Here's how we can help:
Market Segmentation and Ideal Customer Profile (ICP) Development 🔍
We'll help you identify and define your ideal customers, segment your market effectively, and understand who will benefit most from your product.
Messaging and Positioning Mastery 🗣️
We'll work with you to develop a value proposition that stands out in the crowded marketplace. 🏆
Channel Strategy Optimization 📢
Determine the most effective channels to reach your audience. We'll help you allocate resources wisely to maximize ROI across all channels. 💡
Imagine a bow tie—not just a snazzy accessory but a powerful visual representing the customer journey from prospect to advocate. The Bow Tie Model flips the traditional sales funnel on its head, emphasizing that the customer relationship doesn't end at the sale—it's just getting started! Here's the breakdown:
Left Side of the Bow Tie 🎯: This represents the pre-sale process—marketing and sales efforts to attract prospects, nurture leads, and close deals.
The Knot 💎: The point of conversion where a prospect becomes a customer. 🥳
Right Side of the Bow Tie 🤝: This highlights the post-sale process—customer success, support, upsells, cross-sells, and renewals. It's all about delivering value and fostering long-term relationships.
For companies relying on MRR, like SaaS businesses, the Bow Tie Model is a total game-changer. The model provides...
A Holistic View of Revenue 🌐: It emphasizes that revenue isn't just about new sales (acquisition); it's more so about retention and expansion. Keeping customers happy leads to renewals and upsells, boosting your MRR! This is where compounding returns happen.
Alignment Across Teams 🤝: It breaks down silos between marketing, sales, and customer success. Everyone works together towards common goals—happy customers and sustained growth.
Focus on Customer Lifetime Value (CLV) 💰: By nurturing relationships post-sale, you maximize the value each customer brings over time.
At Peddle, we're all about helping you implement the RevOps Bow Tie Model to accelerate your MRR growth. Here's how we make it happen:
Customized Bow Tie Implementation 🎨
We'll work with you to map out your unique customer journey, identifying key touchpoints from prospecting to advocacy. This tailored approach ensures the model fits your business like a glove. 🧤
Technology Integration with HubSpot ⚙️
As a HubSpot Solutions Partner, we leverage HubSpot's powerful tools to align your marketing, sales, and customer success efforts. From CRM setup to workflow automation, we've got you covered. 🤖
Data-Driven Insights with Real-Time Reporting📊
We set up dashboards and reporting using HubSpot and Databox so you can visualize your MRR growth, customer health scores, churn rates, and more—all in real-time! Make informed decisions backed by solid data. 🧠
Process Automation and Efficiency 🚀
We'll help you automate repetitive tasks across the customer lifecycle. This means your team can focus on delivering exceptional value, not getting bogged down by manual work. Efficiency unleashed! ⚡
Team Alignment and Training 🎯
We'll facilitate workshops and training sessions to ensure your teams are on the same page. By fostering a culture of collaboration, you'll see improvements not just in revenue but in team morale too! 🎉
Continuous Optimization 🔄
The journey doesn't stop after implementation. We'll regularly review performance, gather feedback, and make necessary adjustments to keep that revenue engine humming smoothly. 🏎️💨
By adopting the RevOps Bow Tie Model with Peddle's expertise:
Boost Your MRR 📈: Increase your recurring revenue through better customer retention and expansion strategies.
Reduce Churn 🔒: Keep customers satisfied and engaged, reducing the risk of them jumping ship.
Enhance Customer Experience 😊: Deliver consistent, high-quality interactions at every stage of the customer journey.
Improve Forecasting 🔮: With aligned teams and integrated data, predicting future revenue becomes a breeze.
Hey there, ambitious founders and innovators! 👋 Struggling to find that magical alignment where your product makes your customers go "Wow!"? That's where Peddle comes in! We're all about helping you nail that product-market fit and rev up your revenue engines! 🏎️💨
Define your target customer
Understand their needs
Identify your value propositions
Define your Minimum Viable Product (MVP)
Test out your MVP with beta users
Gather feedback and iterate to success!
We know that achieving product-market fit isn't just about a great product—it's about solving real problems for real people. Here's how we can help:
Deep Market Insights 📊
We'll dive into data-driven research to understand your target audience's needs, pains, and desires. By leveraging tools like HubSpot surveys and Databox, we turn complex data into actionable insights. Let's transform those "maybes" into "absolutelys"! 🔍
RevOps Alignment 🤝
Our expertise in Revenue Operations (RevOps) ensures your sales, marketing, and customer success teams are in perfect harmony. We'll streamline processes and break down silos so your entire organization moves as one cohesive unit toward product-market fit. ⚙️
Lean Experimentation 🧪
We'll help you design and implement experiments to test hypotheses about your product and market. Learn fast, iterate faster! With us, you'll make data-backed decisions that propel your product in the right direction. 🚀
For growth-minded founders and trailblazers struggling to crack the code on your go-to-market (GTM) strategy? Not sure how to align your product with the right audience, channels, and messaging to skyrocket your growth? Allow Peddle step in and help you nail that go-to-market fit to turbocharge your growth engine! 🏎️💨
Measuring GTM fit isn’t a straightforward task, purchasing behavior is evolving with the introduction of new technology. Online shopping increased by 25% at the intial onset of COVID and with the introduction of new platforms, behavior is ever-changing, but there are a few metrics you can measure to see if you’re heading in the right direction:
Annual Recurring Revenue (ARR) 💰
Why It Matters: An increasing ARR isn't just numbers climbing—it's a clear sign you're gaining more customers while keeping your existing ones happy. That's a solid indicator you've found your GTM fit!
Conversion Rate 📈
What's Happening: An uptick in conversion rates from your sales and marketing efforts suggests your GTM strategy is hitting the mark. Your message is resonating, and prospects are turning into customers. High-five! ✋
Retention Rate 🔄
The Big Deal: Keeping your customers coming back for more means you're delivering the right value at the right price. Retention is the name of the game—it's easier (and cheaper) to keep a customer than to find a new one!
Growth Rate 🌱
How Peddle Helps Strategize, Execute, and Accelerate GTM 🎯
We get it—finding your go-to-market fit is more than just launching a product; it's about crafting a strategy that resonates with your target audience and drives sustainable growth. Here's how we can help:
Market Segmentation and Ideal Customer Profile (ICP) Development 🔍
We'll help you identify and define your ideal customers, segment your market effectively, and understand who will benefit most from your product.
Messaging and Positioning Mastery 🗣️
We'll work with you to develop a value proposition that stands out in the crowded marketplace. 🏆
Channel Strategy Optimization 📢
Determine the most effective channels to reach your audience. We'll help you allocate resources wisely to maximize ROI across all channels. 💡
Imagine a bow tie—not just a snazzy accessory but a powerful visual representing the customer journey from prospect to advocate. The Bow Tie Model flips the traditional sales funnel on its head, emphasizing that the customer relationship doesn't end at the sale—it's just getting started! Here's the breakdown:
Left Side of the Bow Tie 🎯: This represents the pre-sale process—marketing and sales efforts to attract prospects, nurture leads, and close deals.
The Knot 💎: The point of conversion where a prospect becomes a customer. 🥳
Right Side of the Bow Tie 🤝: This highlights the post-sale process—customer success, support, upsells, cross-sells, and renewals. It's all about delivering value and fostering long-term relationships.
For companies relying on MRR, like SaaS businesses, the Bow Tie Model is a total game-changer. The model provides...
A Holistic View of Revenue 🌐: It emphasizes that revenue isn't just about new sales (acquisition); it's more so about retention and expansion. Keeping customers happy leads to renewals and upsells, boosting your MRR! This is where compounding returns happen.
Alignment Across Teams 🤝: It breaks down silos between marketing, sales, and customer success. Everyone works together towards common goals—happy customers and sustained growth.
Focus on Customer Lifetime Value (CLV) 💰: By nurturing relationships post-sale, you maximize the value each customer brings over time.
At Peddle, we're all about helping you implement the RevOps Bow Tie Model to accelerate your MRR growth. Here's how we make it happen:
Customized Bow Tie Implementation 🎨
We'll work with you to map out your unique customer journey, identifying key touchpoints from prospecting to advocacy. This tailored approach ensures the model fits your business like a glove. 🧤
Technology Integration with HubSpot ⚙️
As a HubSpot Solutions Partner, we leverage HubSpot's powerful tools to align your marketing, sales, and customer success efforts. From CRM setup to workflow automation, we've got you covered. 🤖
Data-Driven Insights with Real-Time Reporting📊
We set up dashboards and reporting using HubSpot and Databox so you can visualize your MRR growth, customer health scores, churn rates, and more—all in real-time! Make informed decisions backed by solid data. 🧠
Process Automation and Efficiency 🚀
We'll help you automate repetitive tasks across the customer lifecycle. This means your team can focus on delivering exceptional value, not getting bogged down by manual work. Efficiency unleashed! ⚡
Team Alignment and Training 🎯
We'll facilitate workshops and training sessions to ensure your teams are on the same page. By fostering a culture of collaboration, you'll see improvements not just in revenue but in team morale too! 🎉
Continuous Optimization 🔄
The journey doesn't stop after implementation. We'll regularly review performance, gather feedback, and make necessary adjustments to keep that revenue engine humming smoothly. 🏎️💨
By adopting the RevOps Bow Tie Model with Peddle's expertise:
Boost Your MRR 📈: Increase your recurring revenue through better customer retention and expansion strategies.
Reduce Churn 🔒: Keep customers satisfied and engaged, reducing the risk of them jumping ship.
Enhance Customer Experience 😊: Deliver consistent, high-quality interactions at every stage of the customer journey.
Improve Forecasting 🔮: With aligned teams and integrated data, predicting future revenue becomes a breeze.
We're not just consultants who give advice from afar—we love to get our hands dirty! 💪 Peddle acts as an in-house resource, and we're all about collaboration, being part of your journey, and working shoulder-to-shoulder to drive your success.
An Extension of Your Team🤝
Why Settle for Less? 🌟
When you partner with Peddle, you're not just hiring an agency—you're gaining dedicated team members who's as invested in your success as you are. We roll up our sleeves and dive into the trenches with you, ensuring that every strategy gets executed.
Click a card to learn more about each team member.
Lead HubSpot and RevOps Strategist
Director of Operations and Account Management
HubSpot Admin
Technical HubSpot Admin