Most founders think AI will fix their sales process... It won’t.

Watch Part 1 of our 3-part series and learn how to clean up your HubSpot sales qualification process using Supered's embedded cards, process rules, and reporting boards — so AI amplifies intelligence, not confusion.

THE PROBLEM

AI doesn’t fix broken systems. --> It scales them.
Dirty data in.
Dirty data out.

If your team doesn’t agree on what an Qualified lead is and opportunities get created based on “vibes”…

You'll be building a Hallucination Engine, NOT an Intelligence Engine.
AI won’t magically clean that up.

It will amplify the confusion.

At Peddle, we’ve seen this over and over. We started by documenting sales process in spreadsheets with...
Clear definitions
Stage requirements.
Entry criteria.

It looked organized... but no one opened the sheet ever again after onboarding. Processes were quickly forgotten when Reps were too busy trying to close by winging it.

No one had time to hunt down an SOP mid-call, so they guessed.
Data got dirtier.
Reports got noisier.
Decisions got worse.

THE SOLUTION

Then we moved the process into Supered⚡.

Now the CRM has embedded cards for definitions.

Stages have defined entry criteria.
Properties are synced to requirements.

You get to set the rules!

Supered's Rules and Rule Sets lets you tell the system what you want your reps to do and now with a few clicks you can change and enforce the behavior of your entire sales team. Talk about an upgrade!

*PRO TIP*

Have a conversation with your best rep, you know - The Rainmaker. Ask him what he does and have him document every 15m of his day with an egg timer for 2 weeks. Review it together and figure out together, how you can leverage his process to turn your entire team into Rainmakers, just like them using his secret sauce as your new process rules. The devil is in the details.

The system ENFORCES the rules.

The system tells reps in-app what’s missing.
No more guessing.
No more digging for documentation.
No more “I thought that was qualified.” We now have 100% ALIGNMENT within our sales processes and teams.

Reporting for the win!

Best of all - leadership can report on ALL OF IT from a single board, like a birds-eye view of your sales process. This is Process Boards!

As an owner, I can see what tasks reps are forgetting to do each day, who's following which rules, which contacts/leads/companies/deals are missing which properties, which processes the reps forgot to run for each, all at a glance.

This is a leading indicator of what your revenue will look like this month. This can also tell you which processes really drive momentum and increase the close rates. Over time, you'll be able to plug and chug these based on data and continue to improve your sales process for each ICP, persona, and situation -- you can get THAT specific.

Summary

Yes, AI is powerful.

• when your structure is clear
• Your definitions are aligned
• Your data is clean

The Lesson?

Structure first.
Intelligence second.
Most teams skip that order and that’s why AI disappoints.

*This is part 1 of 3 in my series on how to fix your sales process and get your CRM ready to transform from a system of record into an AI Revenue Engine.*

Teaser: Parts 2 & 3 will showcase how Reps won't need to manually update the CRM anymore and they'll will never miss following-up with a lead, EVER AGAIN.

Stay Tuned.