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Custom Integrations with SKUVault and Invoice Ninja to Power RevOps for Blazy Susan

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Industry

Cannabis and Smoking Accessories

Challenge

Blazy Susan relied on multiple platforms to manage inventory, invoicing, tax verification, e-commerce, and sales. But none of these systems communicated seamlessly. Payment processing was especially difficult, with legal requirements forcing the use of Invoice Ninja. Even attempts with Zapier couldn’t resolve the complexity. Without a streamlined integration strategy, the team struggled with inefficiencies, limited visibility into operations, and a sales process that lacked real-time accuracy.

SERVICES

Custom Integrations

blazysusan.com
35%
Decrease in reporting errors
12%
Decrease in Deal cycle duration
+200
REDUCED MONTHLY SALES ADMIN HOURS
+$70K
Annual Labor Cost saving
blazy-founder

About Blazy Founder

Blazy Susan brand was the brainchild of our founder and CEO, Will Breakell. Will is a young entrepreneur from Roanoke, Virginia. Although Will graduated from the esteemed Virginia Military Institute, he soon realized that he was meant to take a different path than the majority of his peers. The mountains of Colorado were calling for him, and so was the emerging cannabis industry.

Challenge

Blazy Susan is a one-of-a-kind wholesaler and distributor focused on cannabis and CBD products. Their signature product, the Blazy Susan tray, modernized the traditional spice rack concept and became a staple for customers worldwide. But selling “high-risk” products online created significant hurdles. Blazy Susan added Invoice Ninja on top of an already complex stack including WooCommerce, SKUVault, HubSpot, Avalara, ClickUp, and ShipStation. The result was a messy, disconnected system that slowed operations and limited growth.

Solutions

Peddle designed and implemented a custom integration that connected the entire tech stack into a single revenue engine. HubSpot was extended with custom workflow actions that sent data directly to middleware. Webhooks in Invoice Ninja provided real-time updates to HubSpot deal stages, ensuring accurate pipeline visibility. A unique identifier property was created to map HubSpot companies and deals to Invoice Ninja invoices, making transaction tracking seamless. To handle accounts without domain names, Peddle developed an alternative mapping solution that synchronized data across SKUVault, WooCommerce, Invoice Ninja, and HubSpot—creating a reliable and connected system.

Impact

  • Unified Operations: Marketing, sales, and operations aligned on HubSpot as the single source of truth.
  • Accurate Reporting: Bidirectional sync between HubSpot and Invoice Ninja reduced reporting errors by 35%, giving leadership confidence in performance data.
  • Accurate Sales Cycle Data: Real-time pipeline updates shortened deal cycles duration data by 12%.
  • Cost Savings: Eliminating the need for Ops Hub Pro and reducing manual work saved Blazy Susan an estimated $50,000 annually.

Ready to scale your biz like Blazy Susan? 🚀

READY TO CRUSH IT? ������