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Data Enrichment for CRM Optimization for WRS Health

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Industry

HealthTech

Challenge

WRS Health needed to scrape, enrich, and organize massive healthcare provider data to build an active CRM for targeted outreach ๐Ÿ’ฅ. Data accuracy and structuring campaigns across multiple brands were the key challenges ๐Ÿ”‘.

Results

WRS Health built a powerhouse CRM with 1M+ healthcare contacts, segmented by specialty ๐Ÿ’ฅ. Their outreach got a major upgrade with structured tracking for calls, emails, and promos ๐Ÿ“Š. Specialty-based dashboards helped refine their GTM strategy continuously ๐Ÿ”„. Multiple branded websites integrated with HubSpot for a targeted, seamless approach that maximized engagement and conversions ๐Ÿš€.

migration to hubspot

www.wrshealth.com/
$5.4M+
Manage Spend
100+
Deals Completed
7.6x
ROI
$2M
Cost Savings
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About WRS Health

WRS Health provides EHR solutions for small to mid-sized medical practices ๐Ÿฅ. Their tailored platforms cover specialties like psychiatry, ENT, psychotherapy, and OB-GYN ๐Ÿ’ก. With custom CRM solutions, they help streamline time tracking, appointments, billing, and practice ops ๐Ÿ”ฅ.








The Challenge

WRS Health aimed to build an accurate, enriched CRM for healthcare pros across specialties ๐Ÿ’ผ. They needed to scrape the NPI database and integrate it into HubSpot for targeted outreach ๐ŸŽฏ. The challenge? Ensuring data accuracy, enriching contact details, and structuring it for effective campaigns ๐Ÿ“Š. Plus, they needed a system to track outreach across multiple specialties and branded sites ๐Ÿ”ฅ.

The Goal

WRS Health wanted a powerful CRM in HubSpot with 1M+ qualified contacts, segmented by specialty ๐Ÿ’ฅ. They aimed to track data health, automate outreach, and integrate multiple branded sites for personalized engagement ๐Ÿš€. The goal? A killer GTM strategy tailored to each specialty ๐ŸŽฏ

The Solution

Peddle executed a multi-layered data strategy for WRS Health: scraped the NPI database via Google API and custom code, then enhanced it with Clay for accuracy ๐Ÿ”. We verified emails with Email Hunter, prioritizing high-value contacts ๐Ÿ“ง.

With 1M+ enriched contacts, we structured the data in HubSpot, creating specialty dashboards for outreach tracking ๐Ÿ“Š. Each CRM instance tracked key metrics like phone numbers, emails, and LinkedIn profiles ๐Ÿ”ฅ.

We also integrated outreach across 10+ branded sites using HubSpot Enterprise Hub. Each specialty, like Psych Cloud for psychiatry and OB-GYN Cloud for obstetrics, got a tailored strategy for better engagement and conversions ๐Ÿš€.

Need a CRM That Actually Drives Outreach Success? ๐ŸŽฏ

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