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Migration of WooCommerce Websites and Payment Solution Integration for Blazy Susan 

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Industry

Cannabis and Smoking Accessories

Challenge

Blazy Susan’s disconnected systems created major friction across marketing, sales, and service. High-risk payment processing forced workarounds that slowed transactions, while managing two WooCommerce stores separately added overhead and muddied reporting. Without real-time visibility, leadership lacked the data to make fast, confident decisions. A unified platform was critical to eliminate inefficiencies and give every department the tools to scale.

Services

RevOps, Migration, Integration

blazysusan.com
+30M
Annual Revenue Growth
5,000
Historical Deals Imported
180
Team Hours Saved Each Month
6
Tech Stack Integrations

"I am absolutely amazed by what Blazy Susan has achieved with the custom integration. Peddle took the initiative to replace Zapier and went above and beyond to connect HubSpot with WooCommerce, SKU Vault, and Invoice Ninja, enabling seamless syncing of deals, products, and invoices for their B2B wholesales and distribution operations."

Thomas Breakell

COO, Blazy Susan

blazy-founder

About Blazy Founder

Blazy Susan brand was the brainchild of our founder and CEO, Will Breakell. Will is a young entrepreneur from Roanoke, Virginia. Although Will graduated from the esteemed Virginia Military Institute, he soon realized that he was meant to take a different path than the majority of his peers. The mountains of Colorado were calling for him, and so was the emerging cannabis industry.

Challenge

Blazy Susan’s goals included building a robust RevOps framework, integrating a new payment solution into HubSpot, migrating two WooCommerce websites, and leveraging the full HubSpot Enterprise suite. Managing multiple disconnected systems created friction across marketing, sales, and service. Payment processing for “high-risk” products was especially complex, forcing the team to rely on workarounds that slowed down transactions and impacted customer experience. Running two WooCommerce stores separately increased operational overhead and made reporting difficult. 

Solutions

Peddle implemented a tailored HubSpot strategy that brought structure and clarity to Blazy Susan’s operations. A revenue operations framework was designed to align marketing, sales, and service around shared goals. The team integrated a new payment tool into HubSpot, automating financial workflows and simplifying the checkout process. Both WooCommerce sites were migrated to HubSpot CMS, consolidating e-commerce management and ensuring accurate data transfer. Finally, HubSpot’s full Enterprise suite—Marketing, Sales, Service, CMS, and Operations Hubs—was deployed to create a connected, scalable platform that supported every stage of the customer journey.

Impact

  • Aligned Revenue Operations: RevOps framework unified marketing, sales, and service, boosting overall team productivity.
  • Streamlined Payments: Integrated payment solution reduced transaction errors by astonishing 30% and improved checkout speed.
  • Centralized E-Commerce: Migration of two WooCommerce sites simplified operations and improved order accuracy.
  • Sales Efficiency: Sales Hub workflows shortened lead handling time by 18% and improved conversion rates.

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