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Migrating from Oracle Responsys to HubSpot for Stauer

Stauer

Industry

eCommerce

Challenge

The company’s existing tech stack slowed growth and drained resources. The high costs, limited flexibility, and complexity of their tech stack created operational inefficiencies. The company needed a modern CRM that could streamline data management, scale email operations, and support long-term growth. Peddle partnered with Stauer to migrate to HubSpot Enterprise Suite, optimize email marketing, and integrate data across systems with minimal disruption.

Services

CRM Migration, Email Marketing, eCommerce Solutions, HubSpot Onboarding, HubSpot Enterprise Suite, Data Integration

stauer.com
+5.2M
Contacts Migrated
+1M
Weekly Email Sends
2
Migration Time (in months)
$300K
Cost Savings (Annual)

I mean honestly, and I'm not just saying this, I've worked with a hundred other companies and I've done email platform changes and they have never gone as smooth as this one with the Peddle team. The team overall has been fantastic working with us, our our third party vendors, and keeping us in the loop while not derailing us from the marketing's priorities. I feel like the team have done a wonderful job keeping that line perfect.

Micki Wright

SVP of Merchandising

Stauer

About Stauer

Stauer is a premier eCommerce retailer specializing in luxury watches, jewelry, and lifestyle products at affordable prices. With over 20 years in the industry, Stauer has built a reputation for offering high-quality, expertly crafted products through its online stores.The company is dedicated to providing exceptional value and customer service, helping millions of customers enjoy timeless pieces and unique gifts that enhance their lives.

Challenge

Stauer’s Oracle Responsys subscription cost hundreds of thousands annually and lacked the agility needed to support evolving marketing and sales operations. Managing customer data across multiple platforms created silos and synchronization issues. Email marketing processes were cumbersome, and abandoned cart recovery was limited. Training new hires was difficult without an integrated knowledge base, and email deliverability suffered from outdated validation systems. Stauer needed a cost-effective, scalable solution that unified data, improved efficiency, and enhanced campaign performance.

Solutions

Peddle implemented a comprehensive solution to transform Stauer’s operations through HubSpot Enterprise Suite. The team migrated customer and email marketing data from Oracle Responsys into HubSpot, ensuring data integrity and seamless synchronization across platforms. Custom integrations were developed to sync property data, and a secure AWS instance with Skyvia was used to handle sensitive data transfers.

Email marketing assets and templates were rebuilt in HubSpot, supported by advanced features such as an abandoned cart object and a Google Shopping Feed integration. These enabled personalized, real-time abandonment emails that improved recovery rates.

To support adoption, Peddle leveraged Supered for in-app HubSpot onboarding, creating clear task lists, Loom videos, and a living knowledge base to accelerate team ramp-up and ongoing training. Email validation was transitioned from Vallidity to Zerobounce, improving sender reputation and deliverability. Finally, email sending capacity was scaled to 1M+ emails per week while maintaining inbox placement and low unsubscribe rates.

Impact

  • Cost Savings: Migration from Oracle Responsys to HubSpot cut ESP/CRM tooling spend by 58% YoY (≈$300k annually) while unlocking advanced features.
  • Enhanced Marketing Efficiency: Abandoned cart + Google Shopping Feed increased recovery rate by 24% and lifted email-attributed revenue by 18% within 90 days.
  • Seamless Data Integration: Real-time sync reduced data discrepancies by 47% and shortened campaign build time by 35% (sub‑5‑minute lag across systems).
  • Scalable Solutions: Supered-powered enablement cut new-marketer ramp time by 50% and drove 65% monthly active adoption of in‑app guides.
  • Improved Deliverability: Achieved 97.8% inbox placement with <0.9% bounce and <0.08% spam complaints; scaled to 1.2M weekly sends while holding unsubscribe at 0.16%.

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