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Optimizing Advertising Channels for Molecular Designs

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Industry

Molecular Diagnostics & Biotechnology

Cracking the Code: Finding the Best Ad Channels 🧩💥

Molecular Designs needed to crush their ad strategy. 💥 They had to figure out which channels were best for customer acquisition across diagnostic and eCom biz units. That meant testing, tweaking, and optimizing to maximize performance and get those results 🔥.

Winning with Data: The Ad Channel Breakthroughs 🎯💥

Molecular Designs and Lambda Biotech crushed it with ad testing. 🚀Molecular Designs doubled down on LinkedIn for diagnostics 🧑‍🔬, while Lambda Biotech found Google Ads was the golden ticket for leads 💥. Now, Lambda’s focusing on landing page optimization to juice Google Ads performance, and Molecular is fine-tuning LinkedIn creatives for max conversions. 🔥

Service Hub Optimization

moleculardesigns.com

“Our experience with Peddle has been great, they come up with great strategies whenever we are looking to do something new, they aren't afraid to tell you not to do something and will provide a better alternative where possible. Peddle makes sure that you use your resources wisely and aren't afraid to pivot quickly when needed.”

Olgun Aktepe

Marketing Manager

Ike-Lab

Molecular Designs: Innovating Diagnostics with Integrity 💥

Doctor-Founded, Results-Driven. 💥
They’re pushing the boundaries of molecular diagnostics with low-waste, easy-to-use solutions for diagnosing common pathogens. 🧑‍🔬
Their goal? Empower providers and researchers with molecular insights to deliver top-tier care. 📈
With multiplex assays, they’re scaling up the use of molecular tech to drive better healthcare outcomes. 🙌

The Challenge

Molecular Designs needed to test ad channels for customer acquisition across diagnostic services and Lambda Biotech eCommerce. The goal? Maximize lead gen while optimizing ad spend. 💰

The Goal

Test platforms, optimize ads, and crush conversion rates while staying cost-efficient. 🔥

The Solution

Peddle kicked things off by testing LinkedIn—Molecular Designs crushed it with a 60% 🔥 match rate. But for Lambda Biotech, LinkedIn flopped with <5%. So, we pivoted to Google Ads, and Google Shopping Ads delivered high-intent clicks at low cost 💥. Lambda’s now revamping their landing pages to boost conversions.

For Molecular Designs, LinkedIn showed promise, so we launched campaigns, got 2 new customers, and confirmed LinkedIn’s a solid channel 🚀. They’re now optimizing their ad creatives.

Ads bring traffic. HubSpot makes sales. 🚀 Let’s make yours unstoppable.🔥

TIME TO CRUSH IT! ����