---
title: Scaling Email Campaigns and Interactive Lead Generation for Corban OneSource
description: Molecular Designs aimed to streamline support, boost communication, and create a frictionless experience for both customers and their internal teams. Their vision included automating responses to common inquiries with a robust knowledge base, reducing the volume of routine tickets, and allowing their support team to focus on more complex issues.
image: https://peddling.io/hubfs/bosley-BLACK-POSTER.svg
---

![Corban logo](https://peddling.io/hs-fs/hubfs/Corban%20logo.webp?width=300&height=114&name=Corban%20logo.webp)

# Scaling Email Campaigns and Interactive Lead Generation for Corban OneSource

![Corban onesource](https://peddling.io/hs-fs/hubfs/Corban%20onesource.jpeg?width=4592&height=3064&name=Corban%20onesource.jpeg)

Industry

Human Resources Outsourcing (HRO)

Challenge

The company needed high-performing email campaigns and interactive experiences that could boost engagement, generate qualified leads, and provide detailed metrics for optimization.

Services

Email Strategy

[ www.corbanone.com/ ](https://www.corbanone.com/)

29%

Higher open rates

22%

 Increase in CTR

1,500+

New leads generated

27%

 Higher landing page conversions

![Corban OneSource](https://peddling.io/hs-fs/hubfs/Corban.jpg?width=1600&height=648&name=Corban.jpg)

## About Corban OneSource

Corban OneSource is a leading provider of **outsourced HR services** for mid-sized businesses. With a focus on payroll, benefits administration, and compliance, Corban OneSource helps clients streamline HR processes so they can focus on growth.

 

## Challenge

Corban OneSource wanted to scale its email marketing efforts while also creating engaging ways to capture and qualify leads. Existing campaigns lacked personalization and visibility into performance, making it difficult to optimize. The team also wanted to experiment with interactive lead-generation tools to increase engagement and funnel conversions.

## Solution

Peddle designed and launched large-scale email campaigns in HubSpot, complete with segmentation, A/B testing, and custom reporting dashboards to track opens, clicks, and conversions.

To boost engagement, a Typeform quiz was integrated with HubSpot, delivering different outcomes for each participant and routing them to a customized landing page. This setup allowed Corban OneSource to deliver a personalized experience while capturing deeper insights into prospect needs.

## Impact

- **Boosted Engagement: **Email open rates increased by **29%** and click-through rates improved by **22%**.
- **Lead Generation: **Typeform quiz generated over 1,500 new leads in the first quarter, with **38%** completing the quiz to the end.
- **Personalized Journeys: **Landing pages tailored by quiz outcome improved conversion rates by **27%**.
- **Scalable Email System: **Established repeatable frameworks for future campaigns, reducing campaign setup time by **35%**.

[![READY TO CRUSH IT? ������](https://no-cache.hubspot.com/cta/default/22361746/interactive-181834109019.png) ](https://peddling.io/hs/cta/wi/redirect?encryptedPayload=AVxigLLRJKSG4s7%2B7Wn91TcjPPgAZG2xnJjw5YjAaZDj8JErJtZ1pfzdb0h7mw2MPfG5brk73ZIsAA%2FopvuEfYtYa35srI6Y76sIAbTEPT%2FEwzW2PyBlSqKlRKHRIZnIN6rMR0PrhbfCDQDBrJYOmlr99Du7apMg1N2kA8vOKAiTuwLHHoq1%2F2Bzo%2Fe8xh4w00XLx6Jid%2FA%3D&webInteractiveContentId=181834109019&portalId=22361746&hsLang=en)

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