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Scaling Email Campaigns and Interactive Lead Generation for Corban OneSource

Corban onesource

Industry

Human Resources Outsourcing (HRO)

Challenge

The company needed high-performing email campaigns and interactive experiences that could boost engagement, generate qualified leads, and provide detailed metrics for optimization.

Services

Email Strategy

www.corbanone.com/
29%
Higher open rates
22%
Increase in CTR
1,500+
New leads generated
27%
Higher landing page conversions
Corban OneSource

About Corban OneSource

Corban OneSource is a leading provider of outsourced HR services for mid-sized businesses. With a focus on payroll, benefits administration, and compliance, Corban OneSource helps clients streamline HR processes so they can focus on growth.

 

Challenge

Corban OneSource wanted to scale its email marketing efforts while also creating engaging ways to capture and qualify leads. Existing campaigns lacked personalization and visibility into performance, making it difficult to optimize. The team also wanted to experiment with interactive lead-generation tools to increase engagement and funnel conversions.

Solution

Peddle designed and launched large-scale email campaigns in HubSpot, complete with segmentation, A/B testing, and custom reporting dashboards to track opens, clicks, and conversions.

To boost engagement, a Typeform quiz was integrated with HubSpot, delivering different outcomes for each participant and routing them to a customized landing page. This setup allowed Corban OneSource to deliver a personalized experience while capturing deeper insights into prospect needs.

Impact

  • Boosted Engagement: Email open rates increased by 29% and click-through rates improved by 22%.
  • Lead Generation: Typeform quiz generated over 1,500 new leads in the first quarter, with 38% completing the quiz to the end.
  • Personalized Journeys: Landing pages tailored by quiz outcome improved conversion rates by 27%.
  • Scalable Email System: Established repeatable frameworks for future campaigns, reducing campaign setup time by 35%.