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YouPayNada's Modular 'Campaign-in-a-box' Development

Paynada POS

Industry

Financial Services

Challenge

Paynada engaged Peddle to develop reusable modular landing pages and email templates to minimize development upkeep for future campaigns, alongside launching a newsletter program, all while tracking relevant metrics per campaign and rep.

Results

Paynada now has a reusable "campaign-in-a-box" asset set, including landing pages, email templates, lists, and reports. Peddle also developed SOPs for training new team members in the future. Our email templates are not just eye-catching; they're optimized for reuse, deliverability, and engagement, adaptable for varying campaign objectives and audience segments.

Enhancing Lead Generation and Attribution

MarketingOps, MarTech, WebOps

youpaynada.com
$200k+
Pipeline Revenue
3
Sales Seats Onboarded
2,000
Contacts Migrated
50+
Deals Migrated

“I contacted Italo and team to help us with Hubspot and getting our email templates and landing pages setup. The team did an amazing job turning around creative in a timely manner and creating easy to use modules. They were easy to communicate with, quick to follow up, and made videos explaining things that I am able to go back and reference if I need. I have enjoyed working with them for this project and will 100% work with them in the future.”

Aislinn Willander

Marketing Director, Paynada

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About Paynada

A need for affordable payment technology solutions. Paynada was founded when several senior leaders in the payment technology space recognized merchants were increasingly feeling the financial burden of processing credit card payments. With over 100 years of combined industry experience, our Executive Team understood how to deliver more affordable solutions that would relieve them of this burden.

The Challenge

Paynada engaged Peddle to develop reusable modular landing pages and email templates to minimize development upkeep for future campaigns, alongside launching a newsletter program, all while tracking relevant metrics per campaign and rep.

The Goal

Paynada hired Peddle to create reusable, modular landing pages and email templates, making future campaigns easier to launch. Paynada aims to drive leads to customized landing pages featuring each sales rep's headshot and contact details. They also need to track form submissions, lead activity, closed-won deals, and revenue, attributing each to the correct sales reps and campaigns. Paynada requested Peddle’s expertise for launching a newsletter program.

 

The Solution

We leveraged HubSpot's CMS to create SEO-optimized, visually appealing landing pages and email templates designed to engage Paynada's audience. These assets can be reused for various campaigns without ongoing development. We trained the Paynada team on HubSpot usage, including setting marketing contacts, managing subscription types, sending multi-touch campaigns, and tracking KPIs.

Additionally, Peddle crafted custom reporting dashboards tailored for Paynada's sales team, offering real-time visibility into the lead flow from initial contact to closed deals. These dashboards, by visualizing key metrics and sales performance indicators, enable the sales team to monitor their progress, pinpoint potential bottlenecks, and make data-driven decisions to refine their sales process.

To ensure a seamless transition and successful implementation, Peddle compiled documentation accessible 24/7 for quick reference in case a user needs assistance.

Paynada now has a reusable "campaign-in-a-box" asset set, including landing pages, email templates, lists, and reports. Peddle also developed SOPs for training new team members in the future. Our email templates are not just eye-catching; they're optimized for reuse, deliverability, and engagement, adaptable for varying campaign objectives and audience segments.

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