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Scaling Lead Generation and Reducing Cost Per Lead for Hire Sofia

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Industry

Accounting & Financial Services for Short-Term Rentals

Challenge

πŸš€ Hire Sofia needed to scale leads without burning cash πŸ’Έ. They wanted an ad strategy that drives conversions while keeping costs LOW πŸ”₯.

Results

πŸš€ Peddle helped HireSofia quadruple lead volume πŸ’₯ while slashing BOF CPL by 88%, bringing it under $6/lead πŸ’Έ. MOF leads? Less than $4/lead πŸ”₯. Efficiency and ROI through the roof πŸ“ˆ.

Integrations, Service Hub Optimization

hiresofia.com/
$5.4M+
Manage Spend
100+
Deals Completed
7.6x
ROI
$2M
Cost Savings

β€œGreat team - very knowledgeable, hands on and good energy. They have been running our ads on META post PMF- we are very happy and will continue to work together.”

Fey Guler

Founder of Hire Sofia

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About Hire Sofia

πŸš€ Hire Sofia delivers flat-rate accounting for Airbnb & short-term rental hosts 🏠. Founded by real estate exec Fey Guler, they offer transparent pricing, no hidden fees, and SaaS-inspired simplicity πŸ’‘. With seamless integrations like Guesty and Hostaway, they’ve got clients covered πŸ“Š.

 

The Challenge

Hire Sofia wanted to scale lead gen while keeping CPL between $35-45 for BOF leads. They needed a data-driven ad strategy to maximize results without spiking costs.

The Goal

Double lead volume while maintaining a consistent CPL of $35-45 per BOF lead. Refine creative testing to find top-performing ads faster.

The Solution

Peddle ramped up creative testing from 1-3 to 3-9 variations per week, optimizing in real-time with advanced targeting and audience segmentation πŸ”₯. They focused on BOF leads and found cost-effective MOF leads, slashing CPL and boosting conversions πŸ“ˆ.


Want More Leads Without Blowing Your Budget? πŸš€

TIME TO CRUSH IT! οΏ½οΏ½οΏ½οΏ½