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Seamless Migration and Performance Boost for GoSite

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Industry

Small Business Digital Solutions & SaaS

Challenge

Migrating from Strapi CMS to HubSpot CMS while maintaining or improving SEO performance was a critical priority for GoSite. They needed a modular CMS framework to enable their marketing team to update web pages effortlessly and a Chargebee integration for a streamlined self-service checkout experience.

Results

As a result of this transformation, GoSite experienced a significant boost in website performance and operational efficiency. Organic traffic skyrocketed from 10,000 to 48,000 sessions per month, and overall page speed performance improved by 17%. The custom-built HubSpot CMS theme empowered GoSite’s marketing team to manage the website with ease, while the Chargebee integration streamlined self-service checkouts, enhancing customer experience and conversion rates.

CMS Migration, HubSpot CMS, SEO, Integration, Chargebee,

Custom Integrations, CMS Migration, HubSpot CMS, Custom Integration, SEO, Payment Integration

www.gosite.com/
$5.4M+
Manage Spend
100+
Deals Completed
7.6x
ROI
$2M
Cost Savings
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About GoSite

GoSite is a powerful business platform that helps small businesses streamline their operations by offering an all-in-one digital presence solution. From payments and customer communication to appointment scheduling and online reputation management, GoSite enables local businesses to scale efficiently with intuitive, user-friendly technology.

The Challenge

Migrating from Strapi CMS to HubSpot CMS while maintaining or improving SEO performance was a critical priority for GoSite. They needed a modular CMS framework to enable their marketing team to update web pages effortlessly and a Chargebee integration for a streamlined self-service checkout experience.

The Goal

The primary goal was to execute a smooth CMS migration while keeping SEO intact and improving key performance indicators. GoSite also aimed to empower its team with a custom-built HubSpot CMS theme featuring reusable modules, allowing them to manage the website efficiently. Additionally, they sought to integrate Chargebee into HubSpot forms to enable seamless coupon and discount code application for their self-service checkout experience.

The Solution

Peddle executed a strategic migration from Strapi CMS to HubSpot CMS, ensuring that all technical SEO elements remained intact. By carefully mapping URL structures, meta tags, and redirects, we not only maintained GoSite’s search engine rankings but also improved SEO performance. Following the migration, GoSite’s organic traffic increased from 10,000 sessions per month to 48,000 sessions per month, while page speed performance saw a 17% uplift.

To enhance product excellence, we built a fully modular HubSpot CMS theme, incorporating over 50 custom modules. This enabled GoSite’s team to create and update landing pages, pricing pages, and core website pages without relying on developers, significantly improving efficiency and agility in website management.
For technical optimization, we integrated Chargebee with HubSpot landing page forms, allowing seamless synchronization of coupon and discount codes. This enabled a frictionless self-service checkout experience, enhancing GoSite’s product-led growth strategy by enabling customers to complete transactions directly from HubSpot forms without navigating away from the page.

Turn Your HubSpot Into a Revenue Machine 💰

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