Transforming Mabbly's Revenue Operations with HubSpot

Challenge

Before working with Peddle, Mabbly’s HubSpot usage was limited and disorganized. The system primarily supported basic contact management and lacked the sophistication required to manage and optimize sales pipelines. There were no structured workflows or automation for lead nurturing, making it difficult to qualify and prioritize leads consistently. Sales and marketing efforts operated without real-time performance insights, creating gaps in alignment. Collaboration tools like Slack and Asana were disconnected from HubSpot, leaving the team with fragmented communication and no centralized system for managing early-stage prospecting and lead qualification.

Solutions

Peddle designed a comprehensive HubSpot RevOps strategy tailored to Mabbly’s growth. HubSpot was transformed from a superficial CRM into a fully functional revenue-driving platform. A robust RevOps pipeline system was built with customized workflows, inclusion lists, and revenue logic to track deals accurately. A refined lead scoring model was introduced with advanced tagging to improve qualification and conversion tracking. The implementation of HubSpot’s Prospecting Tool gave structure to early-stage lead qualification, while integrations with Slack and Asana connected sales and marketing collaboration to the CRM in real time. The result was a fully connected ecosystem that aligned every stage of the revenue process.

Impact

• Increased Sales Efficiency: Automated workflows reduced manual tasks, driving a 30% increase in sales team productivity.
• Improved Lead Conversion Rates: Refined lead scoring and tagging boosted qualification accuracy, leading to a 15% lift in conversion rates.
• Sales & Marketing Alignment: Real-time dashboards created transparency across teams.
• Enhanced Collaboration: Slack and Asana integrations improved project handoffs, cutting onboarding delays and improving customer satisfaction.