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Transforming Mabbly's Revenue Operations with HubSpot

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Industry

Marketing and Branding Agency

Challenge

Mabbly, a digital marketing agency known for data-driven branding and creative strategies, needed a comprehensive transformation of their HubSpot CRM usage. While they had been using HubSpot, their setup was superficial and lacked the sophistication required to track and optimize their revenue operations (RevOps) effectively.

Results

Mabbly partnered with Peddle to transform their HubSpot CRM usage from basic contact management to a comprehensive revenue-driving engine. The solution included a RevOps Pipeline System with tailored workflows, inclusion lists, and revenue logic for accurate deal tracking, as well as lead scoring and tagging for better lead qualification. Additionally, HubSpot's Prospecting Tool was integrated for structured lead qualification, while Slack and Asana integrations enhanced collaboration and streamlined project handoffs. As a result, Mabbly experienced a 60% increase in sales efficiency, improved lead conversion rates, and better alignment between sales and marketing efforts.

RevOps

mabbly.com
60%
Increase in Sales Efficiency
35%
Improved Lead Conversion Rates
55%
Uplift in Revenue Revenue % from MQL
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About Mabbly

Mabbly is a Chicago-based digital marketing agency specializing in data-driven branding, creative storytelling, and strategic marketing solutions. Renowned for their innovative approach, Mabbly helps businesses craft meaningful brand experiences by blending research, creativity, and digital expertise. Their services span digital strategy, web design, content creation, and performance marketing, empowering brands to grow and connect with their audiences effectively. Committed to driving measurable results, Mabbly partners with clients to create marketing strategies that align with business goals and customer needs.

The Challenge

Before partnering with Peddle, Mabbly's HubSpot usage was limited, preventing the team from leveraging the platform's full potential. Key challenges included:

  • Limited HubSpot setup, only addressing basic contact management.
  • Lack of structured workflows and automation for lead nurturing and sales process management.
  • Inconsistent lead scoring, resulting in difficulty qualifying and prioritizing leads.
  • Absence of an integrated system for aligning sales and marketing efforts with real-time performance insights.
  • No centralized system for managing early-stage prospecting and lead qualification.
  • Fragmented collaboration tools with no direct integration between HubSpot, Slack, and Asana.

The Solution

Peddle implemented a comprehensive HubSpot RevOps strategy tailored to Mabbly's growth needs. Key solutions included:

  • HubSpot RevOps Transformation: Upgraded HubSpot from superficial use to a fully functional, comprehensive CRM tailored for sales and marketing alignment.
  • RevOps Pipeline System: Designed and implemented a robust pipeline system in HubSpot, including customized workflows, inclusion lists, and revenue logic for accurate deal tracking.
  • Lead Scoring and Tagging: Established a refined lead scoring model with advanced tagging to improve lead qualification and conversion tracking.
  • Prospecting Tool Integration: Implemented HubSpot's Prospecting Tool, enabling structured lead qualification during early sales stages.
  • HubSpot + Slack Integration: Integrated HubSpot with Slack for real-time lead notifications and sales collaboration.
  • HubSpot + Asana Integration: Connected HubSpot with Asana, streamlining the process onboarding and task management for a smoother handoff from sales to delivery.

The Results

Mabbly experienced transformative results after the HubSpot overhaul, including:

  • 60% Increase in Sales Efficiency: Automated workflows reduced manual tasks, allowing the sales team to focus on closing deals.
  • Improved Lead Conversion Rates: Advanced lead scoring and tagging provided better visibility into high-intent leads, improving qualification and follow-ups.
  • Aligned Sales and Marketing Efforts: Real-time dashboards and revenue logic enhanced visibility into performance metrics.
  • Enhanced Collaboration: The Slack and Asana integrations improved cross-department communication and streamlined project handoffs.

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