Trustmi's Strategic Partnership with Peddle for HubSpot Implementation
Industry
Financial Services
Challenge
Trustmi, aiming to bridge the information and process gap between sales and marketing, decided to implement HubSpot and provide training to their team. This move is envisioned to establish a cohesive platform aligning with their demand generation strategy and fostering growth.
Results
The anticipated outcome of this collaboration is the establishment of a growth-oriented holistic platform aligned with Trustmi's demand generation strategy. With HubSpot integration and Peddle's expertise, Trustmi is now poised with the essential tools to optimize their marketing endeavors and drive business growth.
Sales and Marketing Alignment
RevOps, MarTech
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John
CCO, Trustmi
About Trustmi
Founded in Israel in 2021, Trustmi is the brainchild of Shai Gabay and Eli Ben-Nun, who share a talent and passion for cyber-security and fintech.The pair met in 2018 while working at Cynet and decided to join forces and combine their experience to build a solution that helps companies everywhere to protect their bottom line by ensuring their business payments go to the right place.The Challenge
Trustmi, aiming to bridge the information and process gap between sales and marketing, decided to implement HubSpot and provide training to their team. This move is envisioned to establish a cohesive platform aligning with their demand generation strategy and fostering growth.
The Goal
To realize this objective, Trustmi enlisted the expertise of Peddle, a seasoned player in HubSpot implementation and onboarding. Peddle's multidisciplinary team comprising design experts, web developers, inbound marketers, and strategic consultants is set to propel Trustmi's business growth.
The Solution
Peddle's approach transcends mere HubSpot implementation and email template creation. They facilitated the integration of Trustmi's Webflow website with Google Analytics and Google Tag Manager, unlocking comprehensive tracking capabilities. This setup empowers Trustmi with invaluable insights into user behavior, traffic sources, and conversion rates.
Additionally, Peddle crafted custom reporting dashboards tailored for Trustmi's sales team, offering real-time visibility into the lead flow from initial contact to closed deals. These dashboards, by visualizing key metrics and sales performance indicators, enable the sales team to monitor their progress, pinpoint potential bottlenecks, and make data-driven decisions to refine their sales process.
To ensure a seamless transition and successful implementation, Peddle compiled documentation accessible 24/7 for quick reference in case a user needs assistance.
The anticipated outcome of this collaboration is the establishment of a growth-oriented holistic platform aligned with Trustmi's demand generation strategy. With HubSpot integration and Peddle's expertise, Trustmi is now poised with the essential tools to optimize their marketing endeavors and drive business growth.