Scaling Lead Generation with Contact Enrichment for Celebration Marketing

Challenge

Celebration Marketing’s sales team needed a consistent and scalable way to keep their pipelines full. Their contacts database lacked enrichment, making it difficult for reps to prioritize prospects or personalize outreach. Without automation, assigning leads fairly across territories was manual and time-consuming, slowing down business development efforts.

Solution

Peddle implemented Clay to automate the enrichment of Celebration Marketing’s contacts database, adding key firmographic and demographic details to improve targeting. A lead generation process was built to feed enriched leads directly into HubSpot, ensuring data was accurate and actionable.

Each week, 50 new enriched contacts were automatically assigned to each sales rep based on their territory, creating a fair distribution and consistent pipeline flow. This system ensured every rep had fresh opportunities without manual list building.

Impact

• Enriched Database: Over 12,000 contacts enriched with firmographic and demographic data, improving targeting accuracy.
• Consistent Lead Flow: 50 enriched leads per rep delivered weekly, ensuring every rep had a steady pipeline.
  
• Improved Sales Efficiency: Automated enrichment reduced prospecting workload by 45%, freeing reps to focus on selling.
• Pipeline Growth: Lead generation system increased new opportunities by 38% within the first quarter.