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Scaling Lead Generation with Contact Enrichment for Celebration Marketing

Celebration Marketing

Industry

Marketing & Advertising Services

Challenge

Celebration Marketing needed a reliable system to enrich contacts at scale and deliver a steady flow of qualified leads to each rep, without adding manual workload.

Services

Sales Hub, Lead Generation

celebrationmarketing.us/
12,000+
Contacts enriched
50
New leads per rep weekly
45%
Reduction in manual prospecting workload
38%
Increase in new opportunities in Q1

"I started working with Peddle after my HS onboarding period had ended. I wanted someone to support any issues that I'd encounter going forward. They ended up being so much more. I'm very impressed with how organized, professional, and knowledgable they are. And no matter how obsecure my request is, they always have an answer, and it's always yes we can do that. There's a system for ensuring everything is captured and completed so I'm always confident in the direction and execution of any project. They also have a great developer that does the custom work. So many times I've thought, there's no way they'll be able to do this, but they always do! They're very invested in our success and I've learned a lot while working with them. Thank you, Peddle!"

Danielle Beverage

Vice President of Design and Marketing

Celebration Marketing

About Celebration Marketing

Celebration Marketing is a full-service marketing agency helping businesses across industries grow through tailored advertising strategies, brand positioning, and digital campaigns. With a focus on delivering measurable ROI, the company partners with clients nationwide to turn audiences into loyal customers.

 

Challenge

Celebration Marketing’s sales team needed a consistent and scalable way to keep their pipelines full. Their contacts database lacked enrichment, making it difficult for reps to prioritize prospects or personalize outreach. Without automation, assigning leads fairly across territories was manual and time-consuming, slowing down business development efforts.

Solution

Peddle implemented Clay to automate the enrichment of Celebration Marketing’s contacts database, adding key firmographic and demographic details to improve targeting. A lead generation process was built to feed enriched leads directly into HubSpot, ensuring data was accurate and actionable.

Each week, 50 new enriched contacts were automatically assigned to each sales rep based on their territory, creating a fair distribution and consistent pipeline flow. This system ensured every rep had fresh opportunities without manual list building.

Impact

  • Enriched Database: Over 12,000 contacts enriched with firmographic and demographic data, improving targeting accuracy.
  • Consistent Lead Flow: 50 enriched leads per rep delivered weekly, ensuring every rep had a steady pipeline.
  • Improved Sales Efficiency: Automated enrichment reduced prospecting workload by 45%, freeing reps to focus on selling.
  • Pipeline Growth: Lead generation system increased new opportunities by 38% within the first quarter.

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